Product Design Manager at Bayut & dubizzle.
Self-taught designer turned design lead at a $1B unicorn. I find the core UX problem and solve it where business goals and user needs meet.
Dubai · 5 years at Bayut & dubizzle · Open to conversations
Projects
Selected work
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Atompoint
A website re-design for the digital product studio I worked inside — dark, immersive, and built on a system the team could keep using.
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Waterlink
A water-tanker delivery app for Karachi — booking, scheduling, driver acceptance and a wallet, in English and Urdu.
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Blync
A home-services marketplace for Karachi — one app for certified vendors, fixed prices and appointments you can actually keep.
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OmniCloud
A website re-design for a cloud networking platform — turning WAN transformation into something a buyer can actually follow.
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Cloudnosys
Cloud security and compliance across AWS, Azure and GCP — dashboards, onboarding, automated remediation and a resource visualiser.
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Taleemabad
The national curriculum on a ₨2,000 feature phone — an e-learning app designed for KaiOS, a D-pad and no touchscreen.
About
A little about me
Along the way I have designed for industries from cloud security to PropTech, driven revenue and retention through user-first, data-informed UX, and built experiences that do not just look great — they work.
Words
Writing
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May 31, 2023
Common Psychology Principles in UX
Exploring some of the most common psychology principles in User Experience Design.
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May 17, 2023
Talking with Empathy
Explaining ‘Surrounded by Idiots’ — a book by Thomas Erikson.
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Jul 11, 2023
Document your Designs
What Design Documentation is, why it's an essential part of the process, and the best practices around it.